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Journalism & Media Management

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The world today has turned into a global village.
Media has brought not only the Nation’s together but has brought the development and progress of the nations to our doorsteps.

In this competitive state of affairs it is necessary that anything that made or any message we want to give, needs to be projected by professionals in an organised manner to the targeted audience.
We realize the fact that media companies need to be more involved with media schools. Only this can plug the big talent gap in the World of Mass Communication.

Course Objectives

Effective Mass Communication is one of the most potent weapons in the modern World.
It can change the tide of public opinion and send vital messages out to a large section of society.
The number of news channels is continually on the rise. It’s the same case with newspapers and radio stations.
The intelligent readership is growing and books are seeing resurgence in the market.

The media has many segments : the print medium being the oldest; Journalism via electronic media such as the television, radio, satellite communication; Advertising and Public Relations is another method by which it is possible to reach out to millions.

The Institute offers programmes in Mass Communication to the under-graduates by providing a strong foundation and comprehensive training to aspirants from any discipline to pursue careers in the Media Industry.
The programmes gives an opportunity to study the Media, ranging from media issues to forms of communication. One can also learn media law and ethics; research and journalistic techniques; media marketing; public relations and organising events and exhibitions. Students are also encouraged to specialize in Print; Broadcast & Web Journalism; Radio Programming & Production; Television Production & Film making; and Advertising & Marketing Communication.

Course Highlights

  • Well structured lectures with practical approach
  • Focus on communication skills, creativity and concepts
  • Emphasis on operational knowledge of Camera, TV, Broadcasting and Production equipment
  • Focus on production of Documentaries, Short Films, Quickies etc.
  • Focus on production of Radio Programmes, News Stories, TV Documentation and Coverage of events.
  • Academic and practical work on Advertising and Public Relations.
  • Special emphasis on exhibitions and events.
  • Visits to media related places in Delhi and outside like ‘The Tribune’ newspaper, Chandigarh; Film City, Noida and Kurukshetra for photo features.
  • Participation in Audience based programmes on current events, political developments, stock market fluctuations, women issues, price rise, international development on NDTV, AajTak, India TV, IBN-7 and other channels.
    Workshops focusing on enhancing communication skills; report writing; press coverage; presentation and practicals.
  • Students attend International Film Festival in Goa every year wherein they participate in screening of films, attend seminars and workshops, interact and interview various national and international Directors and Actors
  • Frequent visits to Press and Ad Agencies
  • Practical hands on training in the fields of :
  • i. C amera Handling

    ii. Newspaper Production

    iii. Radio Recording

    iv. Film Production

Career Opportunities

Print Media

• Journalist • Commercial Executive • Production Incharge • Content & Concept Writer • Marketing Executive in Newspapers & Magazines

Broadcast Media

• Radio Anchor • Technical Assistant • Programme Producer • News Reader • Script Writer

Audio Visual Media

• Researcher • News Reader • Anchor • Acting • Camera Operator • Production Assistant • Direction & Content Writer

Public Relations & Public Affairs

Opportunity to interact with internal & external public, crisis management, corporate publication, exhibitions, event management and networking in • Corporate Houses • Hotels • Airlines • Media Houses • Newspaper • Television • Educational Institutions • NGOs • PR Consultancies • Political Parties


• Copy Writer • Visualizer • Media Planner • Account Executive • Content Writer • Researcher

The Bachelor of Mass Communication (BMC) students are taken in as interns and recruited in prestigious organisations like :

Name Batch Company
Karanveer Singh Parma 2003-06 Xerox
Abhishek Nandwani 2003-06 Network 18
Sahil Vaid 2004-07 Bollywood Actor
Anupama Tripathi 2004-07 Telegraphy
Siddharth Ranjan Das 2005-08 NDTV
Girish Sharma 2005-08 NDTV
Shilpa Bhasin 2007-10 NDTV , Zoom Tv
Ashish Kumar 2007-10 Business Standard Magazine
Neha Sharma 2007-10 Television Actress
Payal Rajput 2007-10 Television Actress
Priyansha Khurana 2011-14 India Today
Deves Vajpai 2011-14 Dainik Jagran
Manish Rana 2012-15 Dainik Jagran
Sanchit Khanna 2012-15 Hindustan Times

© 2016 Jagannath Institute Of Management Sciences.