About the BBA - Artificial Intelligence Program

The Bachelor of Business Administration or BBA - Artificial Intelligence program is an undergraduate three-year degree program aiming to provide knowledge and skills that are necessary for the implementation of artificial intelligence in business. It centers on linking AI with functions in business that include marketing, finance, operations, and making strategic decisions towards efficiency and creativity.

The course integrates theoretical knowledge with hands-on practical experience in the form of industry-sponsored projects, AI-based case studies, and real-life business applications. The course is designed to make students AI-ready for leadership positions where AI is a prime driving force for business transformation.

BBA - Artificial Intelligence Program Outcomes

The BBA - Artificial Intelligence program alumnus will:

• Be experts in AI-based business decision-making and automation strategies.
• Understand the function of machine learning, data analysis, and predictive modelling in business.
• Be able to critically problem-solve and have analytical skills to enhance business processes.
• Understand how to develop AI-based business models for practical implementation.
• Understand how to apply AI in marketing, finance, and operations to drive business growth.
• Develop proficiency in the usage of AI-powered tools and business intelligence software.
• Be industry-ready for leadership roles in AI-driven business establishments.

BBA - Artificial Intelligence Program Highlights and Advantages

• Industry-Centric Curriculum: Focused on AI applications in business to align with industry trends.
• Practical Learning Orientation: Includes case studies, AI-based projects, and interactive business simulations.
• Internship Opportunities: Hands-on exposure with leading firms working in AI and business analytics.
• Choice-Based Credit System (CBCS): Curriculum designed per UGC guidelines for flexible learning.
• Innovative Teaching Methodology: Learning through case studies, business role plays, and AI simulations.
• Skill Development: Enhances data-driven decision-making, strategic planning, and AI implementation.
• Simulation Exercises: Includes management games, real-world AI applications, and industry interactions.

BBA - Artificial Intelligence Program Structure / Syllabus

The BBA - Artificial Intelligence program syllabus follows a very well-studied, semester-to-semester curriculum for learning effectively.

Specialization

Students can choose from various specializations, including:

AI for Marketing & Customer Experience

• AI in Financial Services
• AI-Driven Business Analytics
• AI & Digital Transformation

Eligibility Criteria

• Academic Qualification: 10+2 with a minimum of 50% marks.
• Selection Process: Admission based on merit

Fee Structure and Scholarship

The BBA - Artificial Intelligence program fees is designed to be affordable while providing high-quality education. The BBA - Artificial Intelligence program tuition fee at the University is ₹37,500* /- per semester. 

*Other fee (Lab, Library, Examinations, Activities, etc.) will be charged separately

Scholarship Details

The university offers scholarship to support deserving students based on merit and financial need, helping them pursue quality education with reduced financial burden.

S. No.	Percentage Marks in Qualifying Examinations	Current Scholarship (% of Tuition Fee)	Girl Child Scholarship Based on 12th Marks (%)
1	95% and above	50%	65%
2	90.0% - 94.99%	40%	60%
3	85% - 89.99%	30%	40%
4	60% - 84.99%	15%	20%
5	Haryana Domicile	As per norms
6	Post-Matric Scholarship (PMS)	As per norms	Applicable for Haryana SC Students Only

 

Terms & Conditions:

• Each applicant may receive benefits from just one scholarship program. A student receiving this scholarship cannot claim any additional stipend
• The university can remove scholarships if students do not pay their remaining dues according to the established payment deadline.
• All students need to cover fees specified by the program's regulations.
• The scholarship scheme will be reviewed periodically
• Students who receive these scholarships cannot combine them with alternative scholarships or stipend benefits throughout the program period.

Admission Process - How to Apply

• Check Eligibility: Study the official webpage and information brochure from the university where BBA - Artificial Intelligence program is offered to assess the admission requirements. To enroll, students must hold a 10+2 with at least 50% marks from recognized board.
• Apply Online/Offline: Students can retrieve the admission application form from the university admission office or directly download it from the university website. Provide all information in the form precisely with absolute accuracy. Students must pay ₹. 500 to cover the application fee,
• Entrance Exam (JUEE): Student admission depends on their performance in Entrance examination, which are required by the university.
• Personal Interview (PI) (if applicable): You must follow the requirement of participating in PI if your selected program demands it. The university utilizes these sessions to assess your communication abilities together with your personal characteristics and program suitability level.
• Merit-Based Selection: The admissions process evaluates candidates according to their entrance exam scores, or they use qualifying exam scores when total intakes are limited.
• Document Submission: Submit self-attested copies of every needed document to the university, including your 10th and 12th-grade results and qualification results with proof of residence (Aadhaar card or other) along with passport-style photographs. All records need to be free of errors and complete.
• Fee Payment: After securing your admission you need to pay the fees stated by the university before the expiration of the deadline. Late fee payments will lead to admission cancellation by the university.
• Enrolment: The University will issue your enrolment letter after the successful payment of fees and the document verification process. BBA - Artificial Intelligence program Admission Process at Jagannath University, Delhi NCR demands verification of documents and payment of fees.
• Scholarship Application: Eligible students for merit-cum-means or Haryana domicile scholarships should access and complete prescribed scholarship application forms, which are available on the university website. Present all required documents which will help validate your application.
• Commence Semester: Students should prepare to start their classes during the designated initial date of the academic semester (e.g. 01-08-2025). Reference the university academic schedule and familiarize yourself with any orientation events.

Career Opportunities

These graduates can pursue various career options, with the BBA - Artificial Intelligence program career scope, such as:

• AI-Driven Business Consulting
• AI-Incorporated Digital Marketing
• AI in the Banking Industry
• Data Analysis and Business Strategy
• AI Product Management

Potential Job Roles

The program readies students for various roles, creating opportunities for jobs after BBA - Artificial Intelligence program, such as:

• AI Business Consultant
• Data Analyst
• Business Intelligence Manager
• AI Marketing Specialist
• AI Operations Strategist
• Financial AI Analyst

Hiring Partners

Graduates from this course have access to BBA - Artificial Intelligence Program placement opportunities with:

• AI start-ups
• Consulting companies
• Technology companies with AI departments
• Banking and Financial Institutions
• Digital marketing agencies

Frequently Asked Questions (FAQs)

Q1: How long is the BBA - Artificial Intelligence Program?

The BBA Artificial Intelligence program is for three years which is divided over six semesters.

Q2: What opportunities are their post-completion of this Program?

You can choose to be an AI Consultant, Business Analyst, Data Analyst, Digital Marketing Strategist, and AI Product Manager after completing this course in all industries.

Q3: What are the requirements for admission?

Applicants must possess 10+2 with a minimum of 50% marks, and the candidates will be selected on merit at Jagannath University, NCR.

Q4: Do internships or industry exposure placements exist in the program?

Yes, there will be opportunities for internships and industry projects for students to gain practical knowledge.

Q5: How does one get admitted to this course?

The process of admission includes submission of the application form, fulfilment of eligibility criteria and admission on a merit basis.